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Hutch - Kudos to the active marketing group 'n O&M!! The debate http://www.agencyfaqs.com/talkies/58/index.html The Storyboard http://www.agencyfaqs.com/perl/advertising/storyboard/index.html?id=2518 For the marketing fanatics... and for those who want a proximate benchmark.. this one is for you... Hutch... Everywhere you go.. Literally... Reinforcing every bullet of that ideal advert we learnt at advert class.. Tangibility hammered-- if the pink was not enough- the pink strip, Execution - chic, look at the Eskimo OR the bewildered boy next to him... Thrill - the story ...Clear Message - Our Network Follows Everywhere .... The eternal subtlety of the brand maintained...consistent .... Waiting to see how it transforms when Vodafone takes over this part as well!! Guess Bharti would need to look beyond the emotional appeal! Can't help it, this post HAS to be PINK!