I have to also add that I simple love the way Hutch is carrying along with their re-branding efforts. Splashing the red and covering the pink mania well! I specially like how they have retained some of the critical brand elements - specially the DOG, infact thats the only one retained... The ad is simple and fab. Also apparent is how they are erecting hoardings/signage anywhere and everywhere next to any AIRTEL signage- even if that means its a textile shop they oblige! I am surely looking forward to following this entire effort. :)
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