From the Streets....

SASTA aur TIKAOO.... Cheap and effective way for this new 'Meetha Meetha' flavour of Rajnigandha Pan Masala. Men dressed in pink on double peddal bicycles- a fleet of those rode from A-Z of a street, and could not be missed by any... carrying sachets of the 'chewy' they successfully 'induced trials' with as much ease as was planned. 'Food Bazaar' too has taken to a temporary way of passing the message. For opening of new outlets and to communicate promotions etc, they made 'banners' wrapped on two bars, hired daily labour and made them stand at various check-points in the city!! NOT BAD.. so no need to pay any rentails, meagre printing charges and movement round the clock. Wonder if other cities have seen this too.

THE BUSY STREET.... 2) The busy Char Minar Area, where u may not like to pick up something you have dropped for in that moment you might just end up losing the rest in your pocket. An unscrupolous crowd of retailers, where the FMCGs complain of missing assets and broken promises!! The only thing that would be attract me to that place again is an independent mandate to correct share if not the long standing, bewildering 'chudi bazaar'. The best way to go is by cab as parking is limited and a big hassle at that.

WHATEVER WORKS.... 3 & 4) Was at a retailer explaining the Pepsi's and 7 Ups in price ranges Rs. 7/- upwards, when I was compeled to look at this kid you see in the picture. She places a 1 Re. coin in the rusted lid of this small kirana store and asks for Pepsi... ''Is the new EMI scheme for Pepsi??'' I ask myself. Just when 'Maalik (if a Marwadi)/ Anna (if a hyderabadi/telegu)'..pulls out a frozen sachet of a drink which could be anything, who knows- but is branded, Frooti, Pepsi, Thums-Up! Does this testify the resonance of a brand....albeit customised to pockets and clientele? OR is it a failed attempt to permeade to the inner most layer of society where 'their' ignorance, is the 'manufacturer's' bliss, and OUR loss!?!?